You’re an attorney and you’re thinking about creating a corporate website for your law firm, in order to bring on more clients? Here are a few tips to create a successful, efficient and not to time-consuming website.
Identify your website’s target
Before even thinking about the design or the content of your website, you have to identify your website’s target.
Who are the end-users you should be targeting?
- Prospective clients: of course, they are the first group of people you want to reach. With this goal in mind, you have to show your expertises, a detailed biography, explain in which areas you practice law, include client references, and so on.
- Referrals (by friends or family) or lawyer-to-lawyer, as well as current clients: if a friend recommends you to someone, there is a good chance this person will check you out on the Internet before getting in touch with you. Make sure to integrate a lot of cases, recommendations and testimonials on your website to convince this target to call on you. Also, make sure to update on a regular basis the content of your website, your blog, your news… Because your current clients need to stay informed of the changes of the firm, and more generally of the changes of the area of law you’re specialized in.
- Networking: if you’re planning on expanding the firm, it could be smart to add some content to “sell” the firm, publish some internships and other jobs offers, together with explicit contact infos.
Create a website on your own
In order to create a website for yourself as an independent attorney, or your law firm, there are some steps to follow :
1. Define a domain name and hosting solution
The first thing to do is look for a domain name. It must describe your law firm, be easy to spell, and preferably with .com at the end (the easiest to remember).
Once you chose your domain name and checked for its availability, it’s time to buy it.
Most of the time, you’ll be able to buy the domain name and chose the hosting solution at the same time.
This is the first technical step in the process of creating a website, so you might need some guidance to make sure you’re doing it right.
2. Establish a budget
As you will soon find it out, it might be pretty pricey to create a website, so we recommend you establish, at the beginning of the project, how much you’re willing to spend.
We recommend defining a budget for 3 major tasks:
- Domain name registration,
- Hosting and maintenance fees,
- Site design and development.
Pro tip: Keep in mind that you should determine a budget for the first year, and then for ongoing costs. Indeed, you’ll probably have some additional design, content and adjustments to make, after the launch of the first version of your website.
3. Create the content
Here comes maybe the nicest part of creating your website: the content.
Firstly, you need to choose a template for your website, most likely with WordPress. Unless you chose to have a designer create a fully customed design for your website.
Then, think about the structure of the website: which pages do you want, in which order, where should the navigation menu appears, etc.
Right after that, think about the content. The almost mandatory content to have is the firm overview, the very detailed attorney biographies as well as their detailed practice area descriptions.
Finally, don’t forget all the office information: location(s), phone number, email address, online contact form.
If we may, we’d like to recommend having also more components, such as a “what’s new” section, some clients testimonials and a calendar of the events and seminars you will attend.
The bonus content after all the previous components is: press releases, jobs offers, some videos, pro bono involvement, multilanguage site, …
Which alternative if you don’t want a big corporate website?
As some of you may think, having a big corporate website can be “too much” or “old-fashioned”. Nowadays, we tend to think that we need less content and more fast and effective ways to get in touch with the profesionnal we really need.
With this in mind, we, at Widr, thought about another approach for attorneys to promote their firm and get new clients.
We came up with an easy online booking system, cheaper than creating a full website and almost ready for use. It’s a simple tool with no domain name to chose, no hosting service to subscribe to: In other words, no technical stuff to take care of!
The Widr booking system is simple and was designed to display all the needed informations in one place, no blah blah, nothing superfluous:
- You create your account,
- Describe yourself: biography, degrees, law practice area,
- Put up all your contact infos: location, phone number, email address,
- Connect your Google or Outlook calendar,
- Add your free time slots,
And you’re ready to go!
Easy, useful and with no money nor time to invest, Widr is the most efficient tool to get new leads (i.e. new clients calling to use your services).
Try it for free! Or if you alreadly are in the middle of creating your corporate website, note that you can still use Widr as a complementary tool to bring on new clients.
Make sure your website is ethical
Your website or booking page is almost ready to be launched? It’s time for last minute verification.
As you may already know, as an attorney you have to follow some ethical guidelines when thinking about creating a website.
It’s not a lot, but make sure to :
- Display a “disclaimer” on your website,
- Consult relevant sources before going live, such as the State Bar Association or the American Bar Association,
- Double check in which states you’re admitted to practice and in which states you’re allowed to seek clients.
- Make sure to respect the attorney-client relationship, the confidentiality of some infos, the conflicts you might be involved in and any other advertising restrictions.
So what do you think? Multipages corporate website, or easy beautifully-designed online booking system? Let us know if you have any questions!